Wash Day Essentials Pack

Why You Need It

• Upgrade your wash day routine with this power pair designed to go beyond cleansing and conditioning, and promote root, scalp and hair wellness.
• Formulated to transform hair health for results you can see and feel from root to tip.
• The Rootist is the only haircare line powered by patent-pending Rootbiomic Ferment™, designed to deliver anchored, active roots, hydrated, balanced scalp and strong, protected hair.

What It Is

• Strengthen Concentrated Shampoo is sulfate free (SLS + SLES) and formulated to gently cleanse, strengthen, reduce frizz, and deliver healthy moisture and shine.
• Strengthen Concentrated Conditioner is lightweight, peptide-infused and silicone free, designed to pull moisture deep into hair without coating its surface, to nourish and smooth without weighing down hair.
• Ultra-concentrated formulas replace added water with patent-pending Rootbiomic Ferment, making them less wasteful and more powerful.

How It Works

• Strengthen Shampoo: Dispense half your usual amount into hand, lather into hair. Rinse well.
• Strengthen Conditioner: Dispense half your usual amount into hand and apply to hair from mid-lengths to ends. Rinse well.